Choosing the right video brochure size is one of the most important decisions you will make when planning a marketing campaign. The screen size affects everything — from how your message is received to your overall budget and shipping logistics. With options ranging from compact 2.4-inch business card formats to immersive 10.1-inch displays, understanding what each size offers helps you match the right tool to the right message.
As a video brochure manufacturer with 18 years of OEM experience, SSA Electronic has helped businesses across more than 50 countries find the perfect video brochure for their needs. This guide walks you through the key factors to consider when selecting a screen size.
SSA offers five standard screen sizes for custom video brochure projects, each suited to different use cases:
| Screen Size | Best For | Key Advantage |
|---|---|---|
| 2.4 inch | Business cards, trade show handouts | Ultra-portable, fits in a wallet or pocket |
| 4.3 inch | Direct mail, event invitations | Cost-effective for high-volume campaigns |
| 5 inch | Sales presentations, real estate | Balanced size for mailing and face-to-face |
| 7 inch | Corporate presentations, weddings | Most versatile — professional yet portable |
| 10.1 inch | Luxury branding, executive pitches | Maximum visual impact for premium projects |
The screen size you choose should reflect the nature of your content. Ask yourself: what kind of message are you delivering, and how much visual detail does it require?
If your video is under 30 seconds and delivers a simple, attention-grabbing message — such as an event invitation, a product teaser, or a brand introduction — a compact screen works well. The 2.4-inch video brochure doubles as a business card and fits seamlessly into a pocket or envelope. The 4.3-inch option offers a slightly larger canvas while remaining highly cost-effective for bulk orders, making it a popular choice for direct mail campaigns and trade show giveaways.
For content that runs between 60 and 120 seconds — such as a real estate listing walkthrough, a product demonstration, or a corporate overview — the 5-inch and 7-inch sizes strike the right balance. The 5-inch video brochure is compact enough for mailing yet large enough for comfortable viewing during a one-on-one meeting. The 7-inch version is the most popular choice across industries because it delivers a professional viewing experience without becoming bulky or expensive to ship. SSA's 7-inch wedding digital video cards and birthday video books are particularly popular for personal celebrations, while corporate clients favor this size for healthcare product presentations and real estate marketing.
When your content demands attention — think luxury brand storytelling, executive-level financial presentations, or detailed product catalogs with technical specifications — the 10.1-inch screen delivers the largest viewing area available. This size is ideal for videos longer than two minutes where every visual detail matters. The larger display also works better when the brochure is viewed from across a conference table or during a group presentation. SSA also offers a special video box format for projects that require an even more distinctive presentation style.
How you plan to get the video brochure into your audience's hands is just as important as the content itself.
Screen size affects more than the upfront unit cost. Larger screens typically require bigger batteries to maintain the same playback duration, more onboard memory for higher-resolution video files, and heavier packaging that increases shipping expenses — especially for international orders. For high-volume campaigns where thousands of units are distributed, the 4.3-inch or 5-inch options often deliver the best return on investment. For lower-volume, high-stakes presentations where making a strong impression justifies the additional cost, the 7-inch or 10.1-inch screens are well worth the investment.
One of the key advantages of working with an experienced video brochure manufacturer like SSA is the ability to customize every aspect of the product. Beyond choosing the screen size, SSA offers full OEM and ODM services including:
With 18 years of manufacturing experience and a strict quality control system, SSA ensures that every video brochure — regardless of size — meets professional standards before it leaves the factory.
There is no single correct size for every project. The right choice balances your message, your audience, how the brochure will be distributed, and your budget. If you are running a high-volume direct mail campaign, start with the 4.3-inch or 5-inch format. If you need a versatile, professional option that works across most business scenarios, the 7-inch size is the industry standard. And if your goal is to impress at the executive level, the 10.1-inch screen delivers the impact your message deserves.
Still unsure which size fits your project? Reach out to the SSA team for a consultation. With products serving clients in over 50 countries and a dedicated after-sales engineering team, SSA can help you ｓｅｌｅｃｔ and customize the perfect video brochure for your next campaign.
