If you are sourcing video brochures for a marketing campaign, trade show, or product launch, the first question is usually the same: how much does it cost? For large quantities the answer is rarely a single number, because the price a factory quotes depends on screen size, memory, battery, printing, and packaging. This guide explains what drives the video brochure cost for bulk orders and how to get a realistic budget before you request a quote.
A video brochure is a printed-looking card or booklet with a small LCD screen built in. When the cover is opened, a preloaded video plays automatically. It is widely used by real estate agents, luxury brands, medical companies, and corporate sales teams as a memorable alternative to a paper leaflet. Because it is an electronic product, its price reflects far more than the printed cover you see on the outside.
The video brochure price is built up from several components that buyers often overlook. The screen is the largest single cost driver. A basic TFT display costs the least, while an HD or IPS panel with better brightness and wider viewing angles costs noticeably more and is usually worth it when the brochure will be viewed in bright showrooms or at events. Memory also matters: small configurations around 128MB to 256MB only hold one short video, while projects with several clips or longer presentations need 1GB, 2GB, or more. Battery quality and printing finish are the other two areas where specifications change the quote.
The table below gives a practical reference for standard bulk orders placed directly with a factory. These ranges assume a common configuration with 8GB memory and softcover binding, and they ｄｒｏｐ noticeably at higher volumes.
| Screen Size | Best Use Case | Approximate Unit Cost (FOB) |
| 2.4 inch | Business card size, short promos | $9 – $14 |
| 4.3 inch | Standard sales and trade show handouts | $12 – $18 |
| 5 inch | Corporate brochures, event giveaways | $14 – $22 |
| 7 inch | HD screen, product storytelling | $18 – $28 |
| 10.1 inch | Premium brand and luxury campaigns | $25 – $40 |
The biggest reason a bulk order costs less per unit is that fixed setup expenses are spread across more pieces. Artwork processing, print plate preparation, video loading, button programming, and assembly testing are the same whether you order 50 units or 2,000 units. When those costs are divided over a larger run, the per-unit price falls. This is why factories encourage buyers to firm up quantity early and why the price difference between a small trial order and a full production order can be significant.
Most serious buyers do not need a plain off-the-shelf unit. They want their brand logo, colors, and message on the cover and their own video inside. A factory that supports OEM and ODM work can customize the shape, the printed artwork, the software behavior, and the packaging with your brand. Customization adds a little to the unit cost, but it is what turns a generic gadget into a branded, professional sales tool. If you plan to order video brochure units in volume, confirming your customization needs before quoting avoids price changes after production starts.
A complete inquiry produces a more accurate price and reduces surprises later. Before contacting a supplier, prepare your screen size and type, estimated quantity, memory requirement, approximate video length and file size, battery expectations, printing and packaging preferences, delivery destination, and deadline. Ask directly whether the screens are new, what battery protection is included, and whether aging tests are performed before shipment. These details have a real effect on both cost and long-term reliability.
Shenzhen SSA Electronic Co., Ltd is a professional manufacturer focused on digital display products with over 17 years of experience serving customers in more than 50 countries. As an 18-year OEM factory, SSA offers opening screen branding, logo printing, custom software, and custom packaging, backed by a strict quality control system and a dedicated after-sales team. If you are ready to move forward, contact SSA with your specifications and the sales team will respond quickly with a detailed quote.
